{"product_id":"the-calm-kit","title":"The Calm Kit — Lick Mat + Snuffle Mat for Dog Anxiety, Bath Time \u0026 Separation Anxiety","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eFor dog owners who think about their dog all day while they're at work.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Calm Kit combines the two products every dog trainer recommends for separation anxiety, bath time, and boredom — a lick mat and snuffle mat. Together they give your dog something to do when you can't be there. Something that actually works.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003e🐾 Lick Mat\u003c\/strong\u003e Spread peanut butter or yogurt on it. Stick it to the shower wall during baths. The licking motion triggers a natural calming response — it's why vets recommend it for anxious dogs.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003e🌿 Snuffle Mat\u003c\/strong\u003e Hide treats in the fabric strips. Activates your dog's natural foraging instincts. Replaces boredom, barking, and destructive behaviour with 20–30 minutes of calm focus.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhat's included:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e✅ 1x Lick Mat with suction cups\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e✅ 1x Snuffle Mat\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e✅ Free UK shipping\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e✅ 60-day money-back guarantee\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong\u003eWhy it works — the science behind it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWhen dogs lick repeatedly, their brain releases endorphins and dopamine — natural feel-good chemicals that reduce stress and anxiety. It's the same biological reason humans stress-eat. It's not a trick. It's physiology.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe lick mat uses this. Spread peanut butter, yogurt, or wet food on it and your dog enters a calm, focused licking state — ideal for bath time, vet visits, or the moment before you leave the house.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe snuffle mat works differently. Hiding treats in the fabric strips activates your dog's foraging instinct — engaging their nose and brain at the same time. Sniffing activates the parasympathetic nervous system — the calm state. Ten minutes on the snuffle mat is the mental equivalent of a long walk.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eTogether: licking + sniffing. The two most powerful natural calming mechanisms your dog has. One kit.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhat dog owners are saying\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003e\"Our trainer told us to get a lick mat and snuffle mat on day one. Wish I'd bought them together like this from the start instead of spending more buying separately. Both are great quality and my Labrador absolutely loves the snuffle mat.\"\u003c\/em\u003e — Verified customer, Labrador owner\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003e\"My Cockapoo used to lose it completely during baths. Spread some peanut butter on the lick mat, stuck it to the shower wall and she didn't move for 10 minutes. The snuffle mat keeps her busy afterwards while I dry her. Genuinely life changing for us.\"\u003c\/em\u003e — Verified customer, Cockapoo owner\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003e\"Bought this ahead of bonfire night and it made such a difference. Frozen lick mat plus snuffle mat with kibble hidden in it kept our Spaniel distracted through most of the fireworks. Will be using this every year.\"\u003c\/em\u003e — Verified customer, Spaniel owner\u003c\/p\u003e","brand":"Norr Pet","offers":[{"title":"Default Title","offer_id":53665005568342,"sku":"NORR-CALM-KIT","price":44.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/2267\/1958\/files\/The_Calm_Kit.png?v=1778796072","url":"https:\/\/norrpet.com\/products\/the-calm-kit","provider":"Norr Pet","version":"1.0","type":"link"}